Terms of Service

1. What AppealGo does

AppealGo is an AI-assisted tool that helps you challenge UK motoring penalty and enforcement notices, including parking, bus-lane, moving-traffic, clean-air and road-user charges. You upload a photo of your notice; we read the details, prepare the appropriate representation or appeal in your name, and, where a supported route exists, submit it to the relevant issuer on your behalf.

AppealGo is a document-preparation and submission tool, not a law firm, and we do not provide legal advice or representation. See our Disclaimer for more.

2. Eligibility

You must be at least 18 years old and able to enter into a binding contract. The Service is intended for motoring notices issued in the United Kingdom. You may only submit challenges for notices that relate to you, or that you are otherwise authorised to deal with (for example, as the registered keeper of the vehicle).

3. Your account

Some features require an account. You are responsible for keeping your login details secure and for all activity that happens under your account. Tell us promptly at support@appealgo.com if you believe your account has been accessed without your permission.

4. Authorisation to act on your behalf

When you ask us to submit an appeal, you authorise AppealGo to:

• use the information you provide (and the details read from your ticket) to prepare an appeal in your name;
• submit that appeal to the relevant council or parking operator, including via their online portals, by email, or by post; and
• use a service email address (such as appeals@appealgo.com) as a contact point for correspondence about your appeal.

You confirm that the information you provide is accurate and that you have the right to submit it.

5. Pricing and payment

Prices are shown on the Service before you pay. We currently offer a single appeal for a one-off fee, and a plan billed monthly or once per year. Payments are processed by our payment provider, Stripe; we do not store your full card details.

• Discount and referral codes may reduce the price. Codes can be limited in number of uses, restricted to certain products, withdrawn, or expire at any time.
• Plans bought on or after 1 October 2026 cover a set number of appeals for one vehicle: 3 in each monthly billing period on the monthly plan, or 12 in each plan year on the yearly plan. Unused appeals do not carry over. Further appeals in the same period, and appeals for another vehicle, are charged as single appeals; businesses and anyone with several vehicles should use a Fleet plan. You can change the vehicle on your plan up to 2 times a year. Plans renew automatically until cancelled, as stated at checkout.
• Plans bought before 1 October 2026 keep the terms they were sold on for as long as that plan remains active, and are for personal use on the vehicles registered to the plan.

6. Refunds

Because the Service is a digital service that begins as soon as you ask us to prepare and submit your appeal, you agree that the service starts immediately and that your statutory 14-day right to cancel (where it would otherwise apply) ends once we have begun preparing or submitting your appeal. Nothing in these Terms affects your non-excludable rights under the Consumer Rights Act 2015 and other applicable law. If something has gone wrong, contact us at support@appealgo.com and we will deal with it fairly.

Our work is guaranteed: if we are unable to produce a valid appeal, representation or letter for the notice you uploaded, we will refund the fee you paid for it in full. This promise covers our work, not the result. Whether an appeal succeeds is decided by the issuer, as section 7 explains, and a rejection is not grounds for a refund.

7. No guarantee of outcome

Whether an appeal succeeds is decided by the council or parking operator, not by us. We cannot and do not guarantee that any appeal will be accepted, that a charge will be cancelled, or that a deadline will be met. You remain responsible for monitoring deadlines and for paying any charge that is ultimately upheld.

Where an issuer does not respond within 56 days of us submitting your appeal, we treat the matter as closed for the purposes of our own records and case tracking. This is an administrative practice, not a guarantee: it does not bind the issuer, does not affect any charge they later seek to enforce, and does not remove your own responsibility to monitor your post and email for further correspondence about the notice and to act on it promptly if it arrives. We do not apply this practice to a notice that has already reached a Charge Certificate, an Order for Recovery, a warrant, a court claim or a debt collector, or to a speeding notice: at those stages silence does not suggest the matter has been dropped.

8. Your responsibilities

• Provide accurate, complete and up-to-date information.
• Check the deadlines on your ticket and act in time. Appeals submitted late may be rejected.
• Do not use the Service for any unlawful, fraudulent or abusive purpose, and do not upload anyone else's information without authority.
• Do not attempt to disrupt, reverse-engineer, scrape, or overload the Service.

9. Intellectual property

The Service, including its software, design, and branding, belongs to AppealGo and is protected by law. You may use the Service only as permitted by these Terms. The appeal letter we prepare for you is yours to use for your own appeal.

10. Third-party services

The Service relies on third parties, including Stripe (payments), our hosting and database providers, AI providers used to read tickets and draft appeals, and the councils and parking operators we submit to. We are not responsible for the acts, omissions, decisions, or availability of those third parties.

11. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law (including for death or personal injury caused by negligence, or for fraud). Subject to that, AppealGo is not liable for:

• the outcome of any appeal, any charge that is upheld, or any missed deadline;
• indirect or consequential loss, or loss of profit, opportunity, or data; and
• any matter outside our reasonable control, including third-party failures.

Where we are liable, our total liability to you for any claim is limited to the amount you paid us for the appeal in question.

12. Indemnity

You agree to reimburse us for reasonable losses we suffer because you have used the Service in breach of these Terms or unlawfully, including by providing false information or submitting an appeal you were not entitled to make.

13. Suspension and termination

We may suspend or close your access if you breach these Terms or use the Service in a way that could harm us, other users, or third parties. You can stop using the Service at any time.

14. Changes to the Service and these Terms

We may update the Service and these Terms from time to time. If we make a material change, we will update the date at the top of this page. Your continued use of the Service after a change means you accept the updated Terms.

15. Governing law

These Terms are governed by the laws of England and Wales, and disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

Questions about these Terms? Email support@appealgo.com.